Hair Muse Privacy Policy

1. Data we collect and how we collect it

Photos and AI styling inputs

We collect a photo only when you choose one from your photo library or take one with the camera and then expressly agree to send it for AI processing. A photo may show your face, hair, skin tone, and other aspects of your appearance.

We also collect the hairstyle or hair color direction you select, your gender selection when a feature requests it, and the technical instructions needed to produce your requested analysis or generated look.

Hair Muse may analyze visible characteristics such as face shape, hair characteristics, skin undertone, facial symmetry, and apparent age for the feature you request. Hair Muse does not use these features to identify you, authenticate you, or create a facial-recognition or Face ID template.

AI stylist chat

When you use the AI stylist, we collect the message you submit, relevant previous messages included to maintain the conversation, and styling context such as selected styles and preferences. This content is collected only after you expressly agree to send AI stylist messages.

Account and authentication data

Hair Muse creates an anonymous service identifier when the app starts so that it can enforce usage limits and provide core functionality. If you choose to sign in with Apple, Google, or email, we receive the account identifier and profile information made available by that sign-in method, which may include your name and email address.

Purchases and subscription status

Apple processes App Store payments. RevenueCat, Inc. processes an app user identifier, product and entitlement information, purchase status, and transaction information so that Hair Muse can provide and restore premium features. We do not receive or store your payment-card number.

Technical and usage data

Our systems automatically process service identifiers, premium status, feature usage counters, request timestamps, app and device information, IP address, and limited diagnostic logs. We use this data to operate the service, prevent abuse, enforce feature limits, diagnose failures, and maintain security.

Hair Muse does not use third-party advertising SDKs and does not sell personal data or use it for cross-app tracking.

2. How we use the data

We use the data described above only to:

• Upload and process the photo or message you expressly submit
• Generate requested hairstyle, hair-color, and portrait analysis results
• Provide the AI stylist conversation
• Display, save locally, and export the result you request
• Authenticate accounts, provide subscriptions, and restore purchases
• Enforce service limits, secure the service, prevent abuse, and troubleshoot failures
• Comply with law and enforce our terms

Hair Muse does not use submitted photos, AI chat content, or generated results to train Hair Muse models. We do not permit our AI processors to use Hair Muse inputs to train models for their own or another customer's benefit.

3. Third parties that receive data

We share data only as needed to provide the feature you request:

• Cloud infrastructure providers: receive photos for temporary secure storage as well as service identifiers, account information, request payloads, usage counters, and subscription status needed to operate account, storage, and processing features.
• AI processing providers: receive a submitted photo through a temporary cloud URL and the relevant analysis or transformation instructions when you request a photo analysis, hairstyle preview, or hair-color preview. They may also receive an AI stylist message, relevant chat history, and styling context when you request a reply.
• RevenueCat, Inc.: receives an app user identifier and purchase, subscription, and entitlement information to provide and restore premium access. RevenueCat does not receive Hair Muse photos or AI stylist messages.
• Apple Inc. and Google LLC: receive information when you choose their account sign-in or app-store payment services, subject to their own privacy policies.

Each service provider is required by its data-processing terms and our instructions to use Hair Muse personal data only to provide the contracted service, protect it with the same or equivalent safeguards, keep it confidential, and delete or return it as required.

We do not authorize any provider to sell Hair Muse personal data, use it for advertising, or use it to train models for other customers.

4. Consent before AI processing

Before Hair Muse sends a photo or AI stylist message, the app displays a separate disclosure that states:

• Exactly what data will be sent
• The company or companies receiving it
• The purpose of the transfer

Nothing is sent for that AI feature unless you tap the affirmative “Agree” button. Choosing “Don't Send”, closing the flow, or using the back action does not grant permission.

Photo and chat permissions are separate. You can withdraw either permission at any time under Settings → AI Processing. Withdrawal blocks future transfers but cannot undo processing that you previously requested.

5. Storage and retention

• Photos and generated processing images stored temporarily in secure cloud storage are scheduled for automatic deletion after no more than 12 hours.
• Your photo analyses, generated looks, and chat presentation are kept locally on your device unless a feature clearly tells you otherwise. Local content remains until you delete it, delete its app data, or uninstall the app.
• Account identifiers, subscription status, and usage records are kept while needed to operate your account and service limits, and are deleted or anonymized after account deletion except where law, security, fraud prevention, or financial recordkeeping requires longer.
• AI processors may retain limited request data for the shortest period permitted by applicable business/API terms for safety, abuse monitoring, and legal compliance. They may not use Hair Muse inputs for model training or advertising.

6. Security and international transfers

Hair Muse transmits data over encrypted HTTPS/TLS connections and uses access controls intended to limit data to authorized systems and personnel. Our processors may handle data in countries other than your own. Where required, we use contractual and legal safeguards for international transfers.

7. Your choices and rights

You can decline AI processing and continue using features that do not require the transfer. You can withdraw AI permissions in the app, delete locally saved content, and delete your account in the account settings.

Depending on where you live, you may also request access, correction, deletion, restriction, portability, or objection and may complain to your data-protection authority.

To make a privacy request, use the Rocket Digital contact form and identify Hair Muse in your request.

8. Children

Hair Muse is not directed to children under 13, and we do not knowingly collect personal data from a child under 13. If you believe a child has provided data, contact us so that we can delete it.

9. Changes

We may update this policy when the app, processors, or legal requirements change. If a change affects the data, recipient, or purpose covered by an AI permission, Hair Muse will ask for permission again before the next transfer.